During his speech at Ennis, Parnell asks his audience, “What are you to do with a tenant who bids for a farm from which another has been evicted?” Several voices reply “Shoot him!” and “Kill him!” Parnell responds, “I wish to point out to you a very much better way, a more Christian and charitable way, which will give the lost man an opportunity of repenting. When a man takes a farm from which another has been evicted, you must shun him on the roadside when you meet him, you must shun him in the streets of the town, you must shun him in the shop, you must shun him on the fair green and in the market place, and even in the place of worship, by leaving him alone, by putting him in moral Coventry, by isolating him from the rest of the country, as if he were the leper of old – you must show him your detestation of the crime he committed.”

This type of “moral Coventry” is used in the cast of Captain Charles Cunningham Boycott, a Co Mayo land agent, who is isolated by the local people until his nerve breaks. This leads to a new word entering into the English language – boycotting.

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